Data Guard Systems Announces New Dynamic E-Mail Marketing Included in CellularManager CellularManager® - Real-time, Online Enterprise Management Software for Wireless Retail

CAMBRIDGE, MA, SEPTEMBER 6, 2006 — Data Guard Systems, Inc. is proud to announce the release of a dynamic new customer marketing and e-mail campaign system to be fully-integrated in CellularManager® its popular Internet based point-of-sale and enterprise management software platform for cellular retailers, wholesalers, and master agents worldwide. These new features give CellularManager® clients not only an extremely robust customer tracking and marketing list generator but also the ability to create personalized and dynamic e-mail campaigns — at absolutely no extra cost.

Direct e-mail marketing is quickly becoming one of the most effective forms of marketing due to the potential low deployment costs of launching an e-mail campaign. Through the use of CellularManager's extensive Customer Resource Management (CRM) technology, cellular retail organizations of all sizes can achieve measurable results by taking advantage of their network of contacts, leads, and existing customers. Via dynamic list generation and e-mail marketing with Variable Data Processing, clients can provide a highly targeted and personalized marketing experience for customers. Additionally, because the CellularManager software platform is entirely self-sufficient, business owners don't have to worry about customer confidentiality or privacy issues. The system is fully-compliant with the CAN-SPAM Act of 2003.

"On an average day, dozens, if not hundreds, of people can walk through a cellular retail store. Retailers collect customer information for use by the carriers, and many times never take advantage of the wealth of information and customer data that they have collected," commented Timothy Maliyil, President of Data Guard Systems. "With CellularManager, our clients have the ability to create very specific sets of customers, send them targeted, personalized e-mails, and then track the resulting sales — all in the same software platform. If the basic tenet of marketing is 'know your customer,' CellularManager users are some of the most knowledgeable business owners on the planet."  ¶ 1:14 PM